Retailers’ Guide to Social Media

By Abby Johnson
Social media has had a tremendous impact on traditional business standards. We are now even seeing retailers embrace social media trends. But as Vib Prasad of 1-800-Flowers tells WPN, there are several factors retailers must consider as they embark on social media efforts.

How Big Brands Can Use Social Media

By Abby Johnson of WebPro News
One of the primary topics at recent industry events has been the barrier between big brands and social media. Ford Motor Company is one brand, however, that has not let that historic barrier stand in their way.

Google Wave

Will Google Wave revolutionize the way we communicate? AdSpark Communications got an invite and we’re beta testing the system now. FUN!!!

http://www.techcrunch.com/2009/10/02/video-3-5-of-google-wave-explained/

8 Social Media Marketing Tips

by Jay Roach

1. Don’t ignore your “online reputation”.

2. Update your profiles regularly. Be consistent.

4. Focus on forming relationships, not sales.

5. It’s a marathon, not a sprint. Don’t cram in too much, too fast.

6. Maintain a recognizable image across social media sites.

7. Updating your blog regularly.